Task 7

When do audiences go to the cinema?

Most people go to the cinema during the weekend because they have these days free from their working weeks or school weeks. There is also incentive to visit the cinema during the week when there are certain deals and subsidies, such as Orange 2 for 1 Wednesdays.

What are the most popular genres?

The most popular genres are generally used by blockbuster films and these tend to be Action, Comedy and Animated films. These seem to be the most mainstream movies.

What was the top film in each of these genres?

Action - Fast And Furious 7: An extremely popular series, and this installment was in the memory of the late Paul Walker and so any Fast and Furious, or Paul Walker fans would've watched the film.

Comedy - Minions: Very popular for younger children, based on the success of the previous films 'Despicable Me' 1 & 2. Released in children school holidays which means that it can be viewed by a larger volume of people.

Animated - Inside out: Appeals to families and younger children, meaning a larger audience went to see the film. Once again it was released in children school holidays which means that it can be viewed by a larger volume of people.

How do audiences hear about films?

Most poeple now hear about movies online, via social media, such as Twitter, YouTube and Facebook. This is because most people nowadays use social media everyday and it provides companies with below the line advertisement.

Another way however, is trailers before watching the film itself in the cinema

Do audiences prefer US, UK or other nationality films?

The biggest film production and distribution industries are in the UK and the US, so popularity varies between the two.

But since 90% of cinema viewings are The Big Six films, these companies are American, which may increase the territories film popularity.

Do audiences like 3D films?

Most cinema goers prefer the 2D experience rather than three dimensional due to wearing the glasses which may cause annoyance when watching a film in the cinema.

What other ways do audiences watch film aside from the cinema?

The way in which the audience watch films alternatively involve monthly subscription to Netflix or buying films at home through Sky Store or Amazon Prime.

However, the majority of audiences can watch movies through illegal sites such as Putlocker which means the cinema industry are losing money.

Who do audiences go to the cinema with?

The cinema is very socially orientated which means that audiences tend to visit the cinema with friends as an outing. It is relatively cheap and is suitable for everybody.

Depending on the target audience of the film, parents can take their families to see more family orientated films or a group of friends could go and see a horror film etc.

When and where are most audiences likely to go to the cinema?

Many audience members tend to visit a local mainstream cinema. This would include for instance "The Odeon" for Chelmsford. This is due to the amount of available screenings they can have at one time and the wide range of films they can show.